20 Top Marketing Research Companies in Chicago, IL for 2019

A Quirk's resource guide covering marketing research product and service suppliers in the Chicago, IL metro area for 2019.

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For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.

From consumer research to sampling, advertising research and more, the following companies located in Chicago, IL can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.

The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.

Just The Facts, Inc.

Bruce Tincknell, Managing Director

Clients seek Just The Facts' assistance on a broad spectrum of strategic, global assignments. We offer a unique blend of marketing research, business intelligence and legal research capabilities. Many clients are long-term partners desiring a single source in a wide range of methodologies. JTF Research's expertise includes: focus groups, surveys, customer/employee satisfaction, in-depth interviews, competitive intelligence, Internet research, online surveys, mall intercepts and secondary/information gathering. Fortune 500 clients, as well as mid- to small-size firms appreciate our dedication to providing quality results with a strong strategic perspective. 30+ years of experience includes broad exposure to many categories within consumer, business-to-business, service and Internet businesses. Legal research capabilities include extensive abilities in all aspects of trial-jury consulting: focus groups, mock jury, deliberation sessions, community attitude studies, shadow juries, post-trial interviews, witness image, courtroom communications and theme strategy analysis.

Phone +1 847-506-0033

www.justthefacts.com

C+R Research

Robbin Jaklin, President

At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 55 years by delivering great research, deep perspective and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and flexibly adapt to our clients’ needs, however challenging they may become. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile and community-based research both in the U.S. and globally. We also offer focused areas of knowledge and consultative expertise in youth and family, Latino and multicultural consumers and shopper insights. Our goal is to equip our clients with the insights they need to confidently develop successful brand strategies and grow their businesses.

Phone +1 312-828-9200

www.crresearch.com

Insights in Marketing

Tracy Paukstys, Sr. Dir., Sales & Marketing

Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights so you can have every confidence that your decisions are inspired by the consumer voice. IIM tackles a variety of key business challenges that keep clients up at night - better understanding consumer and shopper targets, optimizing brand strategy and positioning, elevating messaging and communication and innovating with impact. IIM's Marketing Consultants leverage their years of client-side experience along with IIM‘s full suite of research methodologies to deliver made to measure custom designed approaches that efficiently and effectively delivers on your needs.

Phone +1 847-853-0500

www.insightsinmarketing.com

Curion, LLC

Kari Mannina, Global Strategy Director

At Curion, we provide world-class insights. From quantitative to qualitative product research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. As a full-service product and sensory insights firm, we work with our clients to determine not only what products consumers like but why they are liked and how to make optimizations. As a result, our clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. We accomplish this with our expert employees, sensory processes, fully-equipped facilities and data insights. In 2018 alone, we tested 97,000 consumers across our San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., our company brings a wealth of knowledge and experience to the consumer and sensory science industries and pioneered many of the sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.

Phone +1 224-632-1919

curioninsights.com

Precision Research, Inc.

Lori Tomoleoni, Vice President

We offer nationwide recruiting and full-service research services on an a la cart basis. Our CEO is a moderator/researcher with vast experience in many industries; Automotive, Medical, Food Service, Dental, Consumer goods, Construction equipment and tools, Appliance research, usability research, claims substantiation testing and more. Our Chicago facility is 12,000 sqft. and features a commercial test kitchen, auto salon, audience test space that seats 60+ participants and supersized creative rooms that offer limitless possibilities: huge displays, space for multiple creative teams, stimulating environment, lounge seating, audience testing, mock juries and more. The Commercial kitchen features a 14 Foot exhaust hood, 4 double door coolers, plus a walk-in freezer, 400 amps of electric and natural gas service. Our 2 CLT rooms seat 30-60. Our in-house call center seats 26 agents who are comfortable cold calling into companies for B2B studies. Our proprietary database and our Advanced Recruiting Method prevents cheaters and affordably identifies low incidence respondents. Recruiting is audio recorded and 100% audited to ensure accuracy.

Phone +1 847-390-8666

www.preres.com

Radius Global Market Research

Andrew Rugg, President

The merger between Radius Global Market Research and Illumination Research creates one of largest independent custom market research companies in the world. Our single-minded focus is helping organizations get closer to their customers to drive brand growth. To do so, Radius and Illumination creatively integrate the best of advanced data science with behavior-based research for deeper, more holistic human insights. We understand brands face complex challenges in development, marketing and communication. We design an innovative mix of research approaches to get at your brand’s unique issues, and we execute with agility to meet your go-to-market demands. Radius and Illumination also advise Fortune 500s and industry leaders on how to infuse human insights throughout the organization for better strategic decision-making across all functions, and to transform to a more customer-centric brand.

Phone +1 847-607-6110

www.radius-global.com

Explorer Research

Anne Stephenson, Partner

Explorer Research is a leading behavioral research firm specializing in packaging and shopper research. We have state-of-the-art shopper labs in both Chicago and Toronto. Our labs can accommodate up to a 60-foot run of product and are equipped with focus group rooms as well as life-sized virtual reality with eye-tracking. We are the leading research firm for using biometric research approaches including eye-tracking, EEG, facial coding, GSR and other techniques to measure behavior. We test in situation to measure real behavior while leveraging technology to measure System 1 drivers of behavior. Life-sized virtual reality can also be used for in-situation testing to help measure, predict and influence shopper behavior. Our services include: shopper insights, packaging research, UX and CX, media testing and innovation and product development.

Phone +1 855-251-5434 or +1 630-519-3486

www.explorerresearch.com

AND Agency LLC

Sasha Fard, Director, Consultative Solutions

AND Agency LLC has over 45 years of experience in delivering an innovative brand of market research and customer experience (CX) solutions. We have a full-service approach with services that span the entire research life cycle, including: 1) Complete programming and hosting of surveys with multiple reporting options. 2) Three CATI call centers located across North America; our interviewers speak 13 languages and are experienced in B2C, B2B and recruit to web. 3) Broad digital feedback capabilities, including email, website intercept, proximity-based surveys, SMS/text, messaging apps and NFC/QR codes. 4) Real-time customer feedback management platform to house all Voice of Customer data. 5) Advisory services to enable smart business decisions and ROI.

Phone +1 647-919-4317 or +1 866-492-8300

www.andishere.com

Multilingual Connections

Kara Davis, Client Relations Director

Multilingual Connections is a global language solutions company that provides translation, transcription and multimedia localization in over 75 languages. Since 2005, we’ve helped research and design consultancies, in-house research teams, marketing agencies, corporations, museums, universities and nonprofits understand, engage and grow their multilingual audiences – local, national or global. With our international network of professional linguists, dedicated project managers and expertise in research and across industries, we’re here to make sure you accomplish your goals, no matter the language. We pride ourselves on the quality of work we do, the relationships we have with our clients and linguists, and the impact we have on our community. We’re a woman-owned small business based in the Chicago area, and our certifications include WBENC, WBE, WOSB, EDWOSB and DBE. And of course we’re members of the American Translators Association (ATA), Association of Language Companies (ALC) and Globalization & Localization Association (GALA). Looking for a translation partner? Connect with us!

Phone +1 877-292-5264 or +1 773-292-5500

www.multilingualconnections.com

Bazis B2B Field

Michael Ziskelevich

In the U.S. andCanada, Bazis provides fieldwork for complex B2B projects in construction, mining, transportation and the oil and gas sectors. Our team has experience capturing essential information from chief engineers, fleet managers, agronomists, operations specialists, service engineers and other specialized audiences. With an office inNaperville, Illinois, our U.S.-based call center employs a team of expert recruiters and interviewers who specialize in B2B projects and possess extensive experience in communicating with various types of respondents. We have developed comprehensive B2B databases, perfected the quality control process and established a reliable network of interviewers in all major cities in the U.S. and Canada. Face-to-face interviews and telephone conversations remain leading methods in B2B data collection, and we also offer digital techniques such as online focus groups and mobile ethnography. Bazis also facilitates their search needs of the North American Healthcare sector through data collection in Russia, Kazakhstan and Ukraine. We are Bazis. And we fuel Bazis Build, Bazis Agro and Bazis Health. For more information, visit bazisgroup.com.